Estos productos tienen como ingrediente  principal las frutas del amazonas. Decidimos hacer los patrones de cada producto y las letras de los títulos de cada empaque  inspirados en los dibujos corporales de los indígenas Ticunas.

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This products have amazon fruits as its main ingredient. We decide to design the patterns that defines each line product inspired by the corporal drawings of the Ticunas tribe. Also we made the drawing of the main titles mixing an old structure letter form with the amazon tribe svisual tradition in order to create the feel of a sophisticated and primitive lettering.

 

Creative director: Arutza Rico Onzaga

Art directors: Arutza Rico Onzaga, Andrés Duplat

Designer and illustrator: Laura Escalante Mora

Lettering: Marianna Resk

Producer: Andrés Duplat

Client: Betters International