"Arutza researched Art Deco designs of Italy & NYC for Bogota restaurant Cacio & Pepe's identity"
This restaurant is a meeting between Italy and New York. The design process started with a graphic research of the Deco style in both places. After that, we chose the elements which call our attention, like the Empire font which is used in the "&" of the logo. The more of the 6 designs of the logo that are in each of the graphic pieces reinforced the idea of a classical restaurant, "a place that had been there forever" like the architect said.
Strategy: Arutza Rico
Art direction: Arutza Rico
Graphic design: María Silva
Brand photography: Lucho Mariño
Portafolio photography: Arutza Rico