This restaurant is a meeting between Italy and New York.
The design process started with a graphic research of the Deco style in both places. After that, we chose the elements which call our attention, like the Empire font which is used in the "&" of the logo.
The more of the 6 designs of the logo that are in each of the graphic pieces reinforced the idea of a classical restaurant, "a place that had been there forever" like the architect said.
ART DIRECTION &BRAND STRATEGY:Arutza Rico Onzaga
DESIGN: María Silva
BRAND PHOTOGRAPHY:Lucho Mariño