To give people a break to play or rest was the willing of our clients with this brand. To make this, we suggested to the 4 of our clients to write a list of the games or toys that they use to have in their childhood. In addition, they ask us to communicate trough the design the effort and care they have to choose the ingredients and the traditional way they prepare it. The solution for this was in the style: symmetrical and simple compositions that connote rigor, mixed with monochromatic illustrations that help us to connect with the past.

ART DIRECTION:Arutza Rico Onzaga

BRAND STRATEGY: Arutza Rico Onzaga

DESIGN& ILLUSTRATIONS:Arutza Rico Onzaga, María Silva, Felipe Osorio, Angélica del Valle


CLIENT: Choux - Choux