Allow the imagination is crucial in the development of Eureka's pieces. Each one of them was designed with a crayon drawing that turns the piece in a toy. The black and white graphics give a strong identity to the brand and also make possible to customize the packaging with color.
ART DIRECTION:Arutza Rico Onzaga
BRAND STRATEGY: Carolina Forero & Paula Riveros
DESIGN& ILLUSTRATIONS:Arutza Rico Onzaga, Diana Gaitán
BRAND & PORTAFOLIO PHOTOGRAPHY:Javier Ramírez La Rota