This restaurant updates the presentation and preparation of Colombia´s most popular recipes and flavors; its name  “La principal” is the way to say the main street in Colombian towns. The branding goal was to make a visual modern interpretation that goes with the food style. For that reason I chose to work with playful typographic forms that represent the Colombian cheerful mood and to recover the imaginary images, histories and myths that our food has had. The  fluorescent colors of this identity are a modern interpretation of the Colombian flag.