In this spa boutique hotel, located in Pereira – Colombia, there is a supply of services that allow the customer to get in peace and relief .

For the logo design we made a bay leaves icon that besides of being related to the idea of calm, also is one of the symbols that Simon Bolivar, (where the hotel’s name come from) leader of the Colombian independence movement, used in his clothes.

 All the identity spins around the branch icon that can change in shape, amount, tone or material. The white space used in all the graphic pieces is also an important element that communicates the calm of the hotel.


ART DIRECTION:Arutza Rico Onzaga

GRAPHIC DESIGN:Santiago Ramos & Arutza Rico Onzaga

ACRILIC WALLS:Tania Bermúdez

PORTAFOLIO PHOTOGRAPHY:Maximiliano Morales & Javier Ramírez La Rota

CLIENT: San Simón Hotel