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Style is subtle and show ups in every small detail. Carolina Herrera




Camila Cardeñosa and I designed this Jewelry Brand with rich narrative elements with the objective of making it appeal to a broad and worldwide audience. Two elements stood out in our conversations with Ana Patricia. We discovered that from the different countries in which she has lived in, France it’s the one she recalls the most. We worked with these two elements in choosing the brand’s name, AnaLur, as Lur originates from allure, a word that combines two sounds, two beautiful cultures. We also chose the moon as the central element for the brand’s narrative. The moon can be seen on the Brand’s icon, pattern, as on a few jewelry pieces of her collections. The remaining elements of the graphic design are simple but at the same time elegant. The colour palete is one of the main elements for AnaLur. We spent many weeks looking for different options, until we got the perfect one which evoques the charm and mystery of the night. These aspects can be perceived on the paper bag, with a blue colour and silver shades. Omar, our printer, helped us to get the color we were dreaming on. Finally, each letter of the logo was tailor made. Working on the timeless Bodoni typeface structure, we designed each character with delicate details.