Avemovilis is a new real estate agency led by two young French people who want to revolutionize the real estate market in Colombia and Latin America. My communication approach for this brand was based on the idea that when people buy their house or apartment, they bring out the “investor” side of their personality. That is why I proposed the slogan “VIVE RICO” (life wealthy/nice) that mixes two important concepts for those who want to acquire real estate: the fact of having a home (a place with light where they will live memorable and happy moments next to those they love the most) and that of having an investment (money that is going to be multiplied and multiplied) at the same time. The visual work, the logo and the graphic identity were a mixture of elements that during different times (from the middle age to the VXIII century) have been used in real estate. To get to the end of each one of them we worked on several versions, especially on the eagle because we wanted it to be really different from the millions of eagles found in google.
The end result of this project has been very satisfactory and both my clients and the brand’s audience have made very good comments.
February 26, 2021