For the 5th year in a row, the studio has been handling the bonbonite communication. Every year, we try to improve a specific area of the brand, leave it very advanced, so that next year we can dedicate ourselves to another. This year the turn was for digital publications. As the previous year we had already worked on the concepts of art and photographic direction, and we had found wonderful photographers in the No Visual and Arcal studios, and we continued with Esteban, the challenge continued to create a visual language, which would include animation. For this I found the talented animator Laura Paris, and with her we spent the whole year developing the animations for the Instagram stories. For my part I was animating the feed posts. Also this year I created templates for Google ads and I was happy to see the Tokyo sole that I had previously designed in stores. One of my favorites was designing the manufacturer’s registration that is put on each of the products. I also designed a series of stamps for the different categories of the brand, which we use in digital and printed publications and the traditional Christmas bag. I call this work “brand maintenance” and it is about executing and often adding actions and strategies as well as visual elements to the brand’s visual and communication system. At the end of the year, I did a LIVE on YouTube, with the elaboration of the animated Christmas card for the feed. If you want to see it, I leave the link at the end.
December 12, 2021