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Hechizoo is a luxury brand that has been working in Colombia for almost 15 years. His brand needed a new approach that might show the capacities of Hechizoo today. They sell handmade textiles (made by trained artisans) in the most important cities and galleries in Europe and America. The brand identity honors the importance of the arts and crafts showing an illustration inspired in the Amazon rain forest made by the well known colombian artist Luz Lizarazo. The handwriting logo has in its first letter two loom needles that communicate the main activity of the brand. My studio develop the brand strategy, logo, stationary, packaging, newsletter and web site.

BRANDING STRATEGY: María Fernanda Morales / ILLUSTRATION: Luz Lizarazo / FASHION DESIGN: Hernán Zahar / LETTERING AND DESIGN: Arutza Rico Onzaga / CODE: png-lab / PORTAFOLIO PHOTOGRAPHY: Andrés Duplat / png-lab

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