Pinkfilosofy, led by the famous designer Johanna Ortiz and the model Adriana Arboleda commisioned us the development of its brand. The strategy made by María Fernanda Morales, inspired me to design a delicate and timeless visuals. The studio did the logo, icon, slogan, stationary, web and the look book. The most I like of this branding is its phrases: Share what you know and Express what you think, that give to the brand a “way to see and life the live” and off course a meaningful propose, a cause.
August 5, 2011