For this project we drew both the letters and the icon. The logo forms were founded in the signature of the old downtown of Santa Barbara, city in which the truck – store will be. Our client who lives in this nice city, went out to take photographs of places, colors and things. From those images came out the lettering. The icon desing was exhausted. Since the begining we were agree in the emblem but then we experimented a long time to be able to find the illustration style, its elements and the adecuate proportions of everything.
In the end was worth it… the badge is fantastic!
ART DIRECTION + DESING + LETTERING: Arutza Rico Onzaga / ILLUSTRATIONS: Angélica del Valle + Arutza Rico Onzaga / ACCOUNT MANAGER: Andrés Duplat
August 16, 2017