Lila, (lilac color) the previous name of this woman accessories and fashion jewelry business was so generic and it can not be register. That was the first reasons for the owners to start to looking for a design studio which helps them to find a name, logo and branding. Since the first moment we made a nice connection with this family and we start to work on the brand guidelines. Once everything was clear, I start to think in mermaids, nymphs and fairytales of the fantastic stories, and I remember its beauty and its power over men. They do not use necklaces, earrings and much less scarves, but what they have is the power of innocence, beauty and the femininity all in one. I thought that the brand was lacking of this seductive and sweet feeling and also I feel that this imaginary of the innocent princess is less crowded than the courtesan girl. I researched on 50´s fashion illustration where the woman use to have head accessories like laces and hats. And just in this exact moment Lila del Viento was born. A poetic, romantic and georgic name matched with a beautiful woman – nymph icon which share the same qualities and that remain us the Golden Years Hollywood style.
May 8, 2020