Creating a website for one of the most important designers in your country is a major challenge. In this case, Pam —that’s what we call her at the studio— wanted her site to reflect the brand’s natural, maximalist, and romantic spirit. To achieve this, we created many illustrations with the help of AI (building upon illustrations that Arutza had previously designed for the brand), which would serve as background for the dynamic composition of her portfolio photos.
The finishing touch: two videos we developed for each collection, using all the images taken during the photoshoot.
Photographs by Lucho Mariño
July 18, 2025