Betters Amazonic

This products have amazon fruits as its main ingredient. We decide to design the patterns that defines each line product inspired by the corporal drawings of the Ticunas tribe. Also we made the drawing of the main titles mixing an old structure letter form with the amazon tribe svisual tradition in order to create the feel of a sophisticated and primitive lettering.
ART DIRECTION: Arutza Rico Onzaga / DESING: LAURA ESCALANTE MORA + ELIANA UREGO / ILLUSTRATIONS: LAURA ESCALANTE MORA / LETTERING: Mariana Rezk / PRODUCER: Andrés Duplat