Branding Siembra Solar
This Ghee and infusions brand reached out to the studio to create a new strategy and visual system. The most enjoyable part was designing symbols and images that represent mystical connections. The main icon, a being with sun rays on its head, was inspired by an outfit from the House of Venus, a work by the artist Salvador Dalí. The mystical mandorla (yes, an ancient spiritual symbol representing the union of opposites like the visible and invisible) was the almond-shaped form chosen for the brand. The final packaging design is striking and stands out within its category.
Slogan: Botany of the Being
Scope: Strategy, name, logo, slogan, icon design, visual system, and packaging design.
Info
Date:
January 16, 2025
