Nuvella Branding

Nuvella is a new brand of natural cosmetics developed with advanced technology to deliver superior hydration, softness, and freshness. Its founder, Allison Sabele, with more than a decade of experience in the industry, decided to embark on this project with a holistic and practical vision of beauty. The studio accompanied Nuvella throughout the entire process: from strategy and naming to the visual system and packaging design. Together with the client, we created a fresh and relaxed identity, based on flat, colorful illustrations that convey closeness and accessibility. The concept revolves around multipurpose use: a versatile balm that can be applied to lips, hands, or face. It is designed for practical people with contemporary habits who want to simplify their routine—whether because they have little space at home or because they travel and prefer to carry fewer products in their luggage. The result is a striking, inclusive, and practical brand that responds to current social and consumer dynamics.
SCOPE:
-Naming
-Custom logo
-Visual universe
-Packaging

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