Rogelio
Rogelio is a birria taquería that started during the pandemic in Bogotá. Its success has been enormous, making it one of the most viral taquerías on social media. The studio was called in to define its strategy and improve its graphic quality. We spent a year working on all campaigns and materials, training the clients in branding, and managing their social media. The most important step they took was changing their logo from “Red Tacos” to Rogelio, emphasizing the brand over the category.
Slogan: Outsiders
Scope: Logo, slogan, strategy, social media, client training, campaign design, merchandising, menu design, and packaging design.
Info
Date:
January 20, 2025
