At the heart of the project lies the intersection of science, cosmetics, and viticulture. Argentine grapes, resveratrol as the star ingredient, and a clear promise of wellness, beauty, and longevity. Everything was built from this foundation.

The typography was custom-designed for the brand: elegant and modern, with subtle gestures that bring warmth and a sense of organic closeness. The main “V” features a soft curve—almost alive—that breaks rigidity and connects back to nature. The blue color palette, defined in close collaboration with the client, references the Argentine flag, reinforcing the brand’s origin without becoming literal.

In the supplement line, the design incorporates a triangular abstraction inspired by the mountains of Cafayate, where the vineyards are located. This geometry grounds the brand visually in its territory while introducing a more structural, contemporary language. Gold accents run across all packaging, adding a clear sense of luxury, precision, and value.

The naming system reinforces this universe: High Mountain Mist, Nectar Glow Lip Balm, Vine Essential Serum. Names that speak to the world of wine and elevate the product’s sensory experience.

Packaging plays a central role in the brand. Placing the logo vertically was a strategic decision to enhance identity, presence, and scale on the bottles. On the boxes, a lateral image of grapes reinforces awareness of resveratrol and the raw material that makes it all possible.

Vitavigne is science with an accent, luxury with roots, and design meant to be savored.