To celebrate the 100 years of AutoMundial my studio proposal was to do a project that involves art and technology; this project will be showed whitin the biggest transportation show fair in Cartagena. Automundial has been manufacturing tires and developing high technology for the last 100 years. The center of the stand is base on the unique design of the rubber inspired by the flowers of “The virgen of Carmen” who is the symbol for truck drivers. Each flower contains a letter of the word “protect me” which is one of the prayers that the drives pray to. The tired was thought on to be a big stamp that prints “The 100 print” With this print that measured 3 m we develop the digital archives for the posters that covered one of the walls of the presentation stand. These posters were also given to the visitors inside a nice carpet that the studio design.
Awards: Type Directors Club 63 (TDC) / Communication Arts 2017 / Lápiz de Acero 2017 /
ART DIRECTION: Arutza Rico Onzaga / Andrés Duplat / DESIGN: Arutza Rico Onzaga / PORTAFOLIO PHOTOGRAPHY: Arutza Rico Onzaga / Andrés Duplat / PRODUCER: png-lab
November 14, 2016