Re branding for fashion designer Amelia Toro

Amelia Toro is one of the fashion designers pioneers in Colombia. Her trajectory started in Italy and New York where she finished her studies. In this era she had the opportunity of meet the most amazing textile workshops of this cities and work with the most talented seamstresses. Amelia´s designs are characterized by the quality of its fabrics, its impecable sewing and its timeless designs full of femininity and innocence. Amelia looking for me because she wanted to have a coherent identity starting with her new project the e-boutique. We work the logo, the icon, the icons, the colors and the esthetics for the site. The photograph compositions were the most challenge work in for this project, but also the most satisfactory. Give to the images taken by the Brazilian photographer Zizza Limberti an attractive rhythm and edition that respects the principal intention of the designer was one of my personal goals over all the process. Also I design the templates for the instagram feed and histories. The code was made by ZAVgroup.

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