Lorem ipsn gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auci elit consequat ipsutis sem nibh id elit dolor sit amet.

Brand logo for Fraktara

Fraktara is the new entrepreneurship of Carolina Sepulveda; she is mayor known as her work in TV shows as Sin tetas no hay paraíso. She loves to make exercise and to take care of her body. She is a very calm and generous person, reason why she start to develop a new cosmetic line based in the cannabis and its CDB component. We start with the discovery and strategy, in which we found that the style of the brand would be a mix of the botanical imaginary with the medical one; a clean but also warm aesthetic that would give to the audience a feel of trust in the CDB as a serious cosmetic ingredient rather to a mystical one, without losing completely the spirit of the nature as a wise power. We did the logo design with a custom type face, mixing classical and contemporary letter forms in order to express the style of the brand. The symbol was inspired in a leaf shape that was repeated to form an flower – atom that represents the meaning of the name Fraktara (Fractal is: a geometrical or physical structure having an irregular or fragmented shape at all scales). The project took 3 months of development.




Brand illustration


Brand guidelines


See Fraktara site here

See another cosmetic project here