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Loto del Sur

Loto oils, soaps, waters, perfums and face masks help people to have wellbeing. The brand imaginarium is created trough illustration about ingredients, travel images, collagues and tipographyes that remember the beauty and power of nature. Each line has its own identity which always contribute something to the mother brand and we were searching in the local culture for inspiration. Something very important of this work was the chance to put in it personal things; like in the floral water desing in which the textures (botton)
are scans of my clothes.

AWARDS: Communication Arts 2006 + 2007 / Lápiz de acero 2006 /
ART DIRECTION: Arutza Rico Onzaga + Lucho Correa / DESIGN: Arutza Rico Onzaga / ILLUSTRATIONS: Angélica del Valle + Arutza Rico Onzaga / ACCOUNT MANAGER: María Paula / PORTAFOLIO PHOTOGRAPHY: Lucho Mariño