Sanint Nature is a project by Alejandra Sanint. She wanted to share the paradise that she lives in. She developed 4 adventures in real farm estates for the people that want to have a nice and confortable experience in the middle of Colombia Central Mountain Range. I did the logo in company with Alejandra, because she had have a version of it, and she wanted to remain something familiar for the persons and travelers that knew the old logo. So I design the custom letter forms thinking in having something that feel luxurious, but warm at the same time. For the icon I drew 3 triangles, that represents the 3 mountains of the mountain range of Colombia, and in its intersection I found an angel: the spirit of the mountain range, as the slogan says. The colors are super direct for a adventure brand and they have the tono of “El eje cafetero”.
Also the main brand piece for Sanint Nature, is the digital brochure. We spend a lot of time and energy in this communication asset because it is the one that all the travelers ask for. We wanted something socking but at the same time elegant. We wanted to express the tropical luxury that the adventures have. We include a very modern and brutal typography for the headlines and mixed it with acuarela illustrations in order to archive the communication goal that I just told you. For the photo gallery, I used as an inspiration the typical windows of the culture, that have this strong lines and bold colors.
November 14, 2023