Good and pretty or just bonbonite (bueno y bonito in Spanish) was the inspiration for the couple of founders of this brand which now is a strong and beautiful family business that have more than 30 stores in Colombia. When the owners came to the studio in order to talk about their dreams and why it was the time to rebrand I felt an immense joy (I always dreamt with this kind of client: shoes!) and off course a great responsibility. We start doing a big research in which we traveled, read and by the way saw a bunch of shoes and bags just to begin to understand (and this was a very nice surprise for me) that shoes are not just an feminine product, but to realize that you can see woman´s history through them. Then when the client approved the communication strategy we initiate to design the visual system that was based predominant in the logo shapes and style that where again drawing by the lettering artist Marianna Rezk. This shapes where used in the different pieces of the brand which goes through the packaging and the digital communication even to bags linings and shoe soles.
October 20, 2019