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The beauty of food

Grazia is an eatery in Bogotá, Colombia where lovers of food can buy refined sweets and savory delicacies. The challenge of this project was to create a visual language that honors the beauty and perfection of the food. Design firm p576 began with a graphic investigation of the ingredient forms, which were later developed into a series of patterns for use on all the packaging pieces. “We visited the local market with the chefs, picked some vegetables and fruits, and then went to their house to cut and to photograph the food,” said Art Director Arutza Rico Onzaga. “Claudia and Raphael prepared a big delicious lunch with the crew!

 

Winner Lápiz de acero, Colombia. 2013 / Winner bronce. Premios Festival el Dorado, Colombia. 2013 / Published on the blog Communication Arts USA. 2013 / Published on the blog Inspiring brands Spain. 2013 / Published on the blog The Dieline Usa. 2013 / Published on the blog Brand New Usa. 2014 / Selección mejores proyectos The Drum Reino Unido. 2013 / Published on the book Nature Inspires Sendpoints Books Co China. / Published on the book Illustration@Branding Sandu Publishing China. / Published on the book Design for Takeaway Sandu Publishing China. / Published on the book Asia Pacific Design Sandu Publishing China.