At first were just the logo and the packaging, but then the project got bigger and bigger and I did between others art direction for photos, instagram´s feed design, communication tone, the uniforms, a bike, (yes, do you read well, a bike whit a coffee shop) and now I am doing advertising for the brand! I love when this happens because I am able to develop many pieces and in each one I am adding more brand elements (did I tell you that I am a little baroque?) that in the first round were not visible. Because as Paula Scher saids “a brand is an active organism” and by the times goes by and people interact with it, you as a designer can find new ways to express its mission, its style and its strategy . So that is the story of my relation with Dignity (this brand dedicated to honor the Colombian coffee farmers and its hard labor) this brand that have many many ideas and projects that are going to be realized soon and in which I hope to find new elements each time more beautiful and more significant.
May 26, 2019